AM25: Online Reputation ROI: Fueling Tuition and Advancement Revenue for Financial Stability

Live Event: 07/27/2025 at 10:15 AM (EDT)

Only available as part of a package

In this session, you will learn actionable strategies for leveraging online reputation to drive enrollment, philanthropic revenue, and financial resilience. The presenters—senior university leaders, faculty, and an endowment manager—will share data-backed insights into reputation’s impact on tuition and philanthropy. You will explore collaborative management strategies for integrating reputation metrics with financial planning, fostering cross-functional support, and setting KPIs. This interactive session will include a scenario-based workshop where you will brainstorm reputation-focused strategies and get feedback from the presenters.

Learning Objectives

Identify an area where an improved online reputation could directly support your institution’s enrollment or revenue goals. 
Outline the factors that impact online reputation and outline practical steps to leverage them in marketing and finance strategies.
Find concrete investment channels that can enhance institutional reputation and directly support revenue goals.

CPE Available: 1.5 Credits in Finance

Each individual must register and attend separately to earn credit.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website www.nasbaregistry.org

Event Information

Level: Intermediate
Prerequisites: Minimum 1-2 years of experience as a professional in higher education or a related private industry.
Advanced Preparation: None
Delivery Mode: Group internet based
Field of Study: Finance
Length: 75 minutes

Steps to Earn CPE Credit

You can only earn credit for attending the session live. CPE credit cannot be earned for watching the recordings.

To earn CPE credit, you will complete the following tasks under the Content tab, after the session has ended:

Pass the CPE codeword quiz. Write down the codewords posted in the Zoom chat at random times throughout the session and complete the quiz at the end of the session.
Submit the CPE check-out code displayed at the end of the session.
Download your CPE certificate.

You have until 5 pm Eastern Time on Wednesday, July 30, to complete these three steps or report technology issues with this site to online@nacubo.org.

For more detailed instructions, review the CPE Instructions page.