AM25: The Business of College Sports

College athletics is characterized by loyal fandom, significant revenue generation, substantial expenses, and evolving opportunities and challenges. Name, Image, and Likeness rights and the transfer portal have added new dimensions to the landscape, in addition to continued movement among schools between conferences, creating both opportunities and complexities. Chief financial officers and treasurers must stay informed as they navigate how these matters may affect budgeting and cash flow. This session will delve into the key drivers of college athletics today, the rapidly evolving landscape, and the potential implications for schools going forward. 

Learning Objectives

• Explain the implications for student athletes and institutions.  
  
• Outline changes in the business model of college sports and impact on institutions financially.  
• Identify forms of outside investor capital (media, private equity, institutional capital) that may enter college sports in the future.  

CPE Available: 1.5 Credits in Finance

Each individual must register and attend separately to earn credit.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website www.nasbaregistry.org

Event Information

• Level: Intermediate
• Prerequisites: Minimum 1-2 years of experience as a professional in higher education or a related private industry.
• Advanced Preparation: None
• Delivery Mode: Group internet based
• Field of Study: Finance
• Length: 75 minutes

Steps to Earn CPE Credit

You can only earn credit for attending the session live. CPE credit cannot be earned for watching the recordings.

To earn CPE credit, you will complete the following tasks under the Content tab, after the session has ended:

1. Pass the CPE codeword quiz. Write down the codewords posted in the Zoom chat at random times throughout the session and complete the quiz at the end of the session. 
2. Submit the CPE check-out code displayed at the end of the session. 
3. Download your CPE certificate. 

You have until 5 pm Eastern Time on Wednesday, July 30, to complete these three steps or report technology issues with this site to online@nacubo.org.

For more detailed instructions, review the CPE Instructions page.