AM26: International Enrollment Growth Options: Three Publics Share Business Perspectives

Shifting global policies in the U.S., Canada, the U.K., and Australia are reshaping international student mobility and altering the competitive landscape for enrollment growth. For many institutions, international recruitment represents both a revenue strategy and a long-term investment in global engagement, research partnerships, and institutional reputation. Leaders from three public institutions will share business-focused perspectives on stabilizing and growing international enrollments amid policy uncertainty and changing market dynamics. Presenters will discuss budget strategy, partnership recalibration, and brand positioning, supported by current global mobility data. You’ll gain practical insight to inform enrollment planning and evaluate international recruitment investments.   

Learning Objectives  

• Outline global student recruitment trends and the challenges enrollment leaders face as they develop recruitment plans.  

• Evaluate global marketing and recruitment budget requests in the context of institutional financial strategy and return on investment.  

• Assess how international marketing and recruiting initiatives contribute to institutional enrollment growth and long-term financial stability. 

CPE Available: 1.5 Credits in Finance

Each individual must register and attend separately to earn credit.

NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website www.nasbaregistry.org

Event Information

• Level: Intermediate
• Prerequisites: Minimum 1-2 years of experience as a professional in higher education or a related private industry.
• Advanced Preparation: None
• Delivery Mode: Group internet based
• Field of Study: Finance
• Length: 75 minutes

Steps to Earn CPE Credit

You can only earn credit for attending the session live. CPE credit cannot be earned for watching the recordings.

To earn CPE credit, you will complete the following tasks under the Content tab, after the session has ended:

1. Pass the CPE codeword quiz. Write down the codewords posted in the Zoom chat at random times throughout the session and complete the quiz at the end of the session. 
2. Submit the CPE check-out code displayed at the end of the session. 
3. Download your CPE certificate. 

You have until 5 pm Eastern Time on Wednesday, July 22 to complete these three steps or report technology issues with this site to online@nacubo.org.

For more detailed instructions, review the CPE Instructions page.