Analytics Culture Roadmap: Action Steps for the Journey

Analytics Culture Roadmap: Action Steps for the Journey

Recorded On: 09/29/2023

person in wheelchair looking at data on laptop

The 2019 Joint Statement on Analytics served as a call-to-action for higher education to accelerate the use of analytics. Since AIR, EDUCAUSE, and NACUBO released the statement, data-informed decision-making has become more critical, but many institutions have not established comprehensive cultures of analytics.

In this webinar, panelists will share draft material from an in-progress analytics guide. The guide will help colleges and universities build and sustain data-informed cultures. Resources in the guide will address topics such as data strategy, data literacy, data governance, analytics capacity, the ethical use of data, and more.

Join us to hear more about the forthcoming guide and learn how you can provide valuable feedback to enhance related activities and resources.

The full project, supported by the Bill and Melinda Gates Foundation, will be available in April 2024.

Grant Project Team

This project is supported by the Bill & Melinda Gates Foundation. The team working on the project is comprised of staff from the Association for Institutional Research (AIR), EDUCAUSE, and the National Association of College and University Business Officers (NACUBO); a project manager, Tait Kellogg, principal, The Evaluation Coach; and subject matter experts from seven institutions, listed below.

Arcadia University

  • Bridget Miller, Director of Institutional Research and Effectiveness
  • Rashmi Radhakrishnan, Vice President for Information Technology and Chief Information Officer
  • Joan Singleton, Chief Financial Officer

Elgin Community College

  • Michael Chahino, Chief Information Officer
  • David Rudden, Managing Director of Institutional Research
  • Kim Wagner, Vice President, Business and Finance

Jackson State University

  • Howard Brown, Vice President for Business and Finance and Chief Financial Officer
  • Deborah Dent, Chief Information Officer
  • La Toya Hart, Assistant Vice President, Institutional Research, Planning, and Effectiveness

Mercy College

  • Brett Carroll, Vice President for Finance and Chief Financial Officer
  • Maria Cruzet, Director, Academic Budgets and Planning
  • Matthew Presser, Assistant Vice President of Institutional Research and Innovation
  • Camille Shelley, Chief Information Officer

University of Central Florida

  • Scott Baron, Director of Data Systems and Digital Transformation
  • Paige Borden, Chief Analytics Officer
  • Gerald Hector, Senior Vice President for Administration and Finance

University of Maryland, Baltimore County

  • Kathy Dettloff, Vice President for Administration and Finance
  • Kristy Michel, Director of Budget and Resource Analysis
  • Connie Pierson, Associate Vice Provost
  • Jack Suess, Vice President, Information Technology

University of North Texas

  • James Garrison, Chief Information Officer
  • Clayton Gibson, VP for Finance and Administration and Chief Financial Officer
  • Jason Simon, Associate Vice President, Data, Analytics, and Institutional Research

M. Paige Borden

Chief Analytics Officer, Division of Analytics and Integrated Planning

University of Central Florida

Dr. Paige Borden is the chief analytics officer for the University of Central Florida. She is responsible for designing, developing, and leading enterprise analytics and oversees the division of analytics and integrated planning, including institutional knowledge management, institutional research, and Workday reporting and analytics. Borden focuses on guiding the university’s analytics strategy, increasing data literacy, and decision support. Her umbrella of activities includes leadership for university accountability, student predictive analytics initiatives, decision-support intelligence, and state and federal reporting. Borden also provides leadership and vision for the major Enterprise Analytics redesign involving cloud-based data lakes, university data governance, Workday reporting, and PRISM analytics. Active and respected in her field, Borden is the current chair of the Nominations and Elections Committee for the Association for Institutional Research (AIR) and a former three-year member of the AIR Board of Directors. Borden also serves on the Association of Governing Board’s Council on Student Success and the AIR-EDUCAUSE-NACUBO Joint Analytics Project. A Florida native, Borden has 30 years of experience in higher education, earned a bachelor’s in international affairs from Florida State University and earned her M.B.A. and doctorate in higher education leadership from the University of Central Florida.

Gerald L. Hector

Senior Vice President for Administration and Finance

University of Central Florida

Gerald L. Hector, CPA, is currently senior vice president for administration and finance at the University of Central Florida in Orlando, Florida. He also held similar positions in higher education at Morehouse College, Cornell University, Ithaca College, and Johnson C. Smith University. His experiences span all aspects of higher education management that include treasurer, debt management, controller’s office, information technology, post award management, policy office, student accounts/bursar, facilities, grounds, business operations, auxiliary services, risk management, purchasing and procurement, legal, financial aid, campus safety, compliance, and public private partnerships. He has also served as a liaison with local elected officials for construction projects.

Hector has published several works, including a landmark white paper titled “Navigating the New Normal, Financial Imperatives for MSI Effectiveness and Avoiding Financial Exigency” and a book titled It’s Easy Son, Quit Making Things Difficult. The book birthed a podcast of the same name that features corporate leaders, college presidents, Olympians, spiritual leaders, and educators. He is currently writing his second book about the nuances of higher education institutions from the perspective of a senior executive at both Predominantly White Institutions (PWIs) and Historically Black Colleges and Universities (HBCUs). His research focuses on how both impact and shape the future of our nation and the world. 

Felicia Kendall

Associate Director, Enterprise Infrastructure UCF IT

University of Central Florida

With a bachelor's degree in management information systems and a master's degree in educational technologies from the University of Central Florida (UCF), Felicia Kendall has dedicated the past 20 years to exploring the intricate world of IT infrastructure and data systems. Currently, Kendall leads the centralized data systems group at UCF, providing platforms for data to drive actionable insights and make informed decisions. Her passion for data-driven innovation drives her to seek new ways to apply technology to real-world problems constantly.

Tait Kellogg


The Evaluation Coach

Tait Kellogg, Ph.D., is passionate about making strategic, data-informed decisions accessible at all levels of higher education. She is the consulting project manager for the Joint Statement on Analytics guide for institutional leaders seeking to build a culture of analytics, a partnership between EDUCAUSE, NACUBO, and AIR, funded by the Bill and Melinda Gates Foundation. Tait also coaches individual teams to understand why data is valuable, how to identify their outcomes and develop a data-informed strategy, and how to tell their story using data.


Did Not Pass
Analytics Culture Roadmap: Action Steps for the Journey
Recorded 09/29/2023  |  56 minutes
Recorded 09/29/2023  |  56 minutes