Communicating to Be Convincing

Communicating to Be Convincing

Recorded On: 02/13/2024

Melissa Marshall at NACUBO Annual Meeting

The ability to convey your ideas persuasively is a crucial skill for business officers at all levels of organizations. Join renowned presenter Melissa Marshall for a webinar where you will learn the psychology behind persuasive communication, practice ways to tell a focused and compelling narrative, and explore techniques for resonating with an audience.

Learning Objectives

After this webinar, you will be able to—

  • Identify the key details of your argument
  • Understand the way your audience’s brain processes information and leverage that to communicate more effectively
  • Use the Assertion-Evidence Slide Design to make slides that are much more focused, understandable, and persuasive


This webinar will be recorded. Registrants will receive an email when the recording is available.

CPE Available: 1.5 Credits in Communications and Marketing

Each individual must register and attend separately to earn credit.


NACUBO is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website

Event Information

  • Level: Basic
  • Prerequisites: None
  • Advanced Preparation: None
  • Delivery Mode: Group internet based
  • Field of Study: Communications and Marketing
  • Length: 75 minutes

Steps to Earn CPE Credit

You can only earn credit for attending the session live. CPE credit cannot be earned for watching the recordings.

To earn CPE credit, you will complete the following tasks under the Content tab, after the session has ended:

  1. Pass the CPE codeword quiz. Write down the codewords posted in the Zoom chat at random times throughout the session and complete the quiz at the end of the session. 
  2. Submit the CPE check-out code displayed at the end of the session. 
  3. Download your CPE certificate. 

You have until 5 pm Eastern Time on February 14 to complete these three steps or report technology issues with this site to

For more detailed instructions, review the CPE Instructions page.

Melissa Marshall

TED Speaker and Communications Expert

Present Your Science

Melissa Marshall believes that even the best science is destined to remain undiscovered unless it’s presented in a clear and compelling way that sparks innovation and drives adoption. She’s passionate about showing often-skeptical scientists and technical professionals that they really can change how they present for the better, without changing themselves.

For the past decade, Marshall has traveled around the world to work with Fortune 100 corporations, institutions and universities, teaching the proven strategies she’s mastered through her consulting work and her 10 years as a faculty member at Penn State University. In 2019, 2020, and 2021, Microsoft recognized Marshall’s work empowering the technical community to use PowerPoint to design slides more effectively by naming her as one of Microsoft's Most Valuable Professionals (MVP).

You’ll find that Marshall practices what she preaches with her own lively and practical talks. For a sneak peek, check out her TED talk, “Talk Nerdy to Me.” It’s been watched by over 2.5 million people (and counting).


Did Not Pass
Communicating to Be Convincing
02/13/2024 at 1:00 PM (EST)  |  Recorded On: 02/13/2024  |  75 minutes
02/13/2024 at 1:00 PM (EST)  |  Recorded On: 02/13/2024  |  75 minutes The Zoom room will open 15 minutes before the start time. To enter the room, click “Enter Session.”