Revitalize Your Revenue: Strategies for Re-enrolling Stop-Out Students

Revitalize Your Revenue: Strategies for Re-enrolling Stop-Out Students

Live Event: 05/09/2024 at 2:00 PM (EDT)

people consulting

Re-enrollment of stop-out students—those students who paused their education—can increase your institution's financial health and foster a culture of continuous education. Join NACUBO Consultant Bill Silwa for a discussion about financial aid optimization, flexible learning models, re-instatement policies, prior learning assessment, and other strategies to re-engage this student population. We will also discuss using your data to get up-to-date information and ways to work with students who have outstanding balances or defaulted student loans.

Presented By:

NACUBO Consulting


This webinar will be recorded. Registrants will receive an email when the recording is available.

Bill Sliwa



Bill Sliwa comes to NACUBO Consulting with over 30 years of higher education experience. He served as vice president for enrollment at Lees-McRae College and Maryville College. Sliwa also served as chief enrollment officer at Moravian College and director of admissions at Utica College.

He is an industry expert on customer relationship management systems and financial aid leveraging, as well as strategic enrollment planning and retention. Sliwa also understands the balance of net revenue and budget planning. His career highlights include:

  • Initiating a deep dive into first-year retention at Maryville College that led to an increase of 9 percent in year over year
  • Overseeing Lees-McRae College’s first-ever brand study and new brand rollout and identifying the right vendor for marketing and communications for enrollment, which led to record numbers of new first-year students
  • Introducing the idea of a budget planning committee and three-year budget models at Alfred University to better align spending priorities and create a strategic budget plan that prioritized retention and enrollment growth

Ruth A. Johnston (Moderator)

Acting Vice President of Consulting


Ruth A. Johnston is the acting vice president of consulting for NACUBO and the founder and owner of RAJ Consulting, LLC. She most recently served as the system vice chancellor and chief operating officer at New Mexico State University (NMSU). Over her nearly four-year tenure, Johnston oversaw vital areas, including finance and business services, facilities and services, enterprise risk management and safety, human resource services, information and communication technologies, government and community relations, and marketing and communications. Prior to this, Johnston held the role of vice chancellor for planning and administration at the University of Washington (UW) Bothell. Notably, she led the development of a pioneering hybrid budget model based on responsibility-centered management principles. In 2008, she established UW's sustainability office and masterminded the development of UW's Climate Action Plan. Johnston's educational journey is marked by a doctorate in organizational development and higher education, a master's degree in human relations, and a bachelor's in counseling psychology/social sciences.


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Revitalize Your Revenue: Strategies for Re-enrolling Stop-Out Students
05/09/2024 at 2:00 PM (EDT)  |  30 minutes
05/09/2024 at 2:00 PM (EDT)  |  30 minutes The Zoom room will open 15 minutes before the start time. To enter the room, click “Enter Webinar.”
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